Indeed Health and Trends

EXCLUSIVELY
BED LINEN

SLEEP WELL
LIVE BETTER

EXCLUSIVELY
BED LINEN

Indeed Health & Trends was founded on the principle of promoting well-being through the use of thoughtful, functional designed, eco-aware products of good quality.

Exclusively Bed Linen, Only.

We love to be in a character of curator, making collections for the customer who wants array of range; be it contemporary, traditional and cultural specifics from regional or global, an amalgamation of aesthetic with devotion of health vow.

IHT’s Intervention

The first foray into this field is in bed-linen, where the company aims to make customers aware of the different options that are available in this product category, and make them accessible online. The approach is based on information from the system of Ayurveda, which indicates the appropriate type of fabric, colour and possible designs that are to be used seasonally. Collections curated by IHT would allow customers to choose bed-linen that is breathable and responds to the place, the weather and its requirements - cottons, linens, lightweight wools and blends that are well made, and sourced from trusted manufacturing partners. Bed-linen is a section of home-textiles that often ignored for decorative products such as cushion covers and curtains. However, good quality bed-linen is invaluable in creating a positive and relaxed aura in bedrooms.

IHT is the brainchild of two passionate and enthusiastic entrepreneurs - Dr. Limesh Khatri and Ms. Jayshri Khatri who believe in the cultivation of good health through daily best practices.

Dr. Limesh Khatri, Physician in Panchkarma and Garbh-vigyan, bases the core ethos of the company on wellness ideas developed from his own practice, and knowledge of the ancient system of Ayurveda. He believes that small, incremental choices toward a better lifestyle on a daily basis, impact our lives for the better in the long run.
Ms. Jayshri Khatri is committed to furthering the idea of a healthful life through the use a range of products that are eco-aware and promote good health.

IHT plans to operate in and bridge; curation - the sourcing and selection of visually appealing and quality bed-linen, available at reasonable prices to Indian customers via online portals.

The unorganised sector, where unbranded products are available with no quality assurance: Product prices range from extremely cheap to middle-price ranges, but there is rarely any attempt at curation or organisation. Visual displays, an important part of marketing and customer interest is chaotic, leaving a customer buyer with little or no choice in selecting a product that is appealing in terms of the look, quality and price;

The branded sector with top quality products: Established domestic and international brands curate collections and add ensure an aesthetic and logical visual display. However, these are often priced out of the reach of most people and target the high income groups.

The initial company offering is in sleep wellness - the establishment of an affordable brand of bed-linen that helps improve health by facilitating good sleep and provides better sleep environments.